Sunday, August 12, 2012

Marketing 101

We lost our original egg donor so it was time to circle the wagons and figure out how to start our family and make this baby happen!

Most of our friends are like us too *cough* old *cough* to donate an egg.  OK they're not "too" old but in the ideal world of IVF their eggs have seen better days.  So ideally, we want someone younger.

Ca-ching and I use the term specialist loosely.  We crunched the numbers.  $7,500 to $10,000 for an egg.  $6,500 for the locator company.  Then it's another $25,000+ to harvest, fertilize, and ship.  As my grandma would have said: "Oy vey!".  Plus where do these egg donor websites find all of these amazing women willing to donate eggs and/or be surrogates?  Craigslist, that's where.  The ads lead them to a survey to apply to donate.  If that's what it takes to be a specialist, I can do that.

Marketing 101
I run a number of businesses with my dad and handle all the marketing.  We also did some pretty crazy campaigning for the Crate & Barrel Ultimate Wedding Contest placing 3rd out of 7,500+ couples (with the winners actually being selected by C&B).  The time had come to market, campaign and seek our own egg donor.

Step 1 - Update our website, something I've been neglecting.  The contest ended awhile ago and those banners at the top of each page needed to be updated.

Step 2 - Create my own survey for donors to apply.

Step 3 - Advertise our survey by reaching out to friends, family, acquaintances, strangers, you name it.  We also posted on our Love At First Wink Facebook page.  And of course we posted on Craigslist!

But the most successful so far has been paid advertising on Facebook:

Aren't we cute?  Who wouldn't want to donate to us!

Which, of course, links to our donor survey:

Lastly we reach out to our blogger community.  If you know of any prospective donors, please send them our way!

We've gotten a bunch of responses from many great women.  Fingers crossed.

On another note we hope Bernadette, the Princess, and The Cheeks have made it H-O-M-E!


  1. Whoa. You guys are brave!
    ahem *sp in "marketing" in the title* :)
    P.S. You should see Uncle Danny after a basketball game (6'-7"). Talk about inappropriate! Ugh I'm going to hell.

    1. LOL. Nothing wrong with a little inappro-pro. ;)
      Thanks for the *sp. That's what I get for trusting spell check AND blogging without my glasses!

  2. wow you guys are full steam ahead, hope you find your pefect donor soon! fingers crossed for you

  3. You guys are certainly taking this bull by the horns! Hope you find the donor you're looking for!

  4. good luck you guys!
    have you see this site?:
    we used it for a couple months until we matched with our surro after we met her through a friend (who met their surrogate online...ended very successfully).

  5. Have you tried posting flyers or ads in the paper of local colleges/universities. I know the clinic we thought had the best candidates for our criteria used this method with great success.Craigslist or the Harvard gazette? hmmmm... :-))

  6. Or targeting your fb ad to specific schools or even programs or their likes.good luck!!!!